Web Survey Bibliography
In a currently running dissertation at the University of Innsbruck, the influence of different visual design effects on respondents in web surveys should be examined
The experience with one concrete experiment will be reported in this presentation: in three independent studies 6 different controls have been used for offering VAS (Visual Analogue Scales) to the respondents to enter their attitude, impression or opinion regarding concrete questions, namely a Java-slider, a slider implemented in Javascript, a simple text field, where a number can be entered indicating a certain position on the VAS, a dropdown box, where the appropriate position on the scale can be selected, radio buttons and simple buttons without labels.
A Visual Analogue Scale (VAS) is a measurement instrument that tries to measure a characteristic or attitude that is believed to range across a continuum of values and is verbally anchored on each end, e.g. <very good> vs. <very bad>.
The general composition of this experiment was as follows: for all three studies, for each respondent the questions are presented having a certain visual design (here: the different VAS as described above) selected by chance (the probabilities for each style can be settled). To run these experiments, a software solution was developed.
In this presentation, the outcomes of the experiments regarding completion time, dropout and general response behaviour are presented, also characteristics of certain technologies used in these experiments and emerging problems are discussed.
In einer im Moment laufenden Dissertation an der Universität Innsbruck werden die Einflüsse visueller Effekte auf Befragte in Online-Studien untersucht. Die Erfahrungen und Ergebnisse eines konkreten Experiments werden in diesem Vortrag präsentiert: In 3 unabhängigen Studien wurden den Befragten 6 Steuerelemente/Kontrollelemente als VAS (Visuelle Analogskala) vorgelegt, um seine Einstellungen, Eindrücke bzw. Meinungen einzustufen, nämlich ein Java-Schieberegler, ein in Javascript implementierter Schieberegler, ein einfaches Textfeld, wo eine Nummer eingegeben kann, die einer Position auf der Skala entspricht, eine Dropdown-Box, wo die entsprechende Position auf der Skala ausgewählt werden kann, Radio-Buttons und einfache Buttons ohne Beschriftung.
Eine Visuelle Analogskala ist ein Messinstrument, das versucht, eine Einstellung oder Charakteristik auf einem Kontinuum einzustufen und sie hat eine Beschriftung an jedem Ende der Skala, z.B. <sehr gut> bzw. <sehr schlecht>.
Das Experiment ist wie folgt aufgebaut: Für alle 3 Studien wird jedem Befragten per Zufall ein visuelles Design zugewiesen (hier: einer bestimmten visuellen Analogskala, wie oben beschrieben). Um die Experimente durchführen zu können, wurde eigens eine Software entwickelt.
In dieser Präsentation werden die Ergebnisse bezüglich Zeit, wie lange für das Ausfüllen benötigt wurde, Abbruchverhalten und allgemeinen Unterschieden im Befragten-Verhalten dargestellt. Auch wird auf besondere Eigenschaften und Probleme der einzelnen verwendeten Technologien eingegangen.
General online research (GOR) 2008 (abstract)
Web survey bibliography (4086)
- Using global online panels; 2008; Pearson, C., Smith, E., Ridlen, R., Zhang, H., Cooper, A
- The quest for on-line quality research; 2008; Rhall, T., Fine, B.
- Visual Design Effects on on Respondents Behaviour in Web-Surveys. A Design Experiment; 2008; Greinoecker, A.
- Effects of Privacy Assurances on the Online Measurement of Psychological Constructs; 2008; Witzki, A., Kramer, J.
- How Web 2.0 Technologies Can Become a Valuable Part of Online Research; 2008; Jaron, R.
- Respondent Authenticity - A biometrical approach to authenticate panelists; 2008; Wachter, B., Bender, C.
- Not Mixed-Mode but Switch-Mode; 2008; Höglinger, M., Abraham, M., Arpagaus, J.
- The Impact of Cognitive and Computer Skills on Data Quality in Computer Assisted Self Administered Questionnaires...; 2008; Brecko, B. N., Vehovar, V.
- Optimal Contact Strategy in a Mail-and-Web Mixed Mode Survey; 2008; Holmberg, A., Lorenc, B., Werner, P.
- 10 Years of Meinungsplatz.de: Success in the Collection of Data for Targeted Audiences, Such as the...; 2008; Weyergraf, O.
- Self-selection in Online Access Panels: No “Little Difference” in the Recruiting Process...; 2008; Wirth, T.
- Mobile Market Research; 2008; Maxl, E.
- Online vs. Offline in Mobile Surveys; 2008; Neubarth, W., Maier, U.
- Gender-of-Interviewer Effects in Video-Enhanced Web Surveys. Results from a Randomized Field-Experiment...; 2008; Fuchs, M.
- The Online Use of Randomized Response Measurements; 2008; Snijders, C., Weesie, J.
- The Influence of Human Cues on Drop-out and Answer Behaviour within Web Surveys; 2008; Oesterlau, T., Geißler, H.
- “For Example…,” How Different Example Types in Online Surveys Influence Frequency...; 2008; Berent, M., Krosnick, J. A.
- How Too Little Can Give You a Little Too Much: Determining the Number of Household Phone Lines in RDD...; 2008; Merkle, D., Langer, G.
- Learning and fatigue during choice experiments: a comparison of online and mail survey modes; 2008; Savage, S. J., Waldman, D. M.
- Avoiding Massive Automated Voting in Internet Polls ; 2008; Basso, A., Miraglia, M.
- Internet surveys; 2008; Vehovar, V., Lozar Manfreda, K., Koren, G.
- Reasons for nonresponse in a web-based survey of alcohol involvement among first-year college students...; 2008; Cranford, J. A., McCabe, S. E., Boyd, C. J., Slayden, J., Reed, M. B., Lange, J. E., Scott, M. S.
- The influence of mobile telephones on telephone surveys; 2008; Kuusela, V., Callegaro, M., Vehovar, V.
- Telephone and Web: Mixed-Mode Challenge ; 2008; Greene, J., Speizer, H., Wiitala, W.
- Fast times and easy questions: the effects of age, experience and question complexity on web survey...; 2008; Yan, T., Tourangeau, R.
- Mixed Methods Sampling; A Typology With Examples; 2007; Teddie, C.; Yu, F.
- Web Application Stress Testing and Blaise IS; 2007; O'Reilly, J. M.
- Analyses of Web Survey Data; 2007; Kuusela, V.
- Cognitive aspects of survey methodology; 2007; Schwarz, N.
- Panel Quality: Tips to Achieve Pure Sample, from Recruitment to Long-Term Engagement; 2007; Fitzgerald, D.
- Non-Response in the Panel Study of Belgian Households (1992-2002): An Output and Process Evaluation; 2007; De Keulenaer, F.
- Sensitive questions in surveys; 2007; Tourangeau, R., Yan, T.
- Webmasters, web policies, and academic libraries: a survey; 2007; Hendricks, A.
- Toward a Definition of Mixed Methods Research; 2007; Johnson, R. B., Onwuegbuzie, A. J., Turner, L. A.
- Sample bias, weights and efficiency of weights in a continuous web voluntary survey; 2007; de Pedraza, P., Tijdens, K., de Bustillo, R.
- What is Sexual Harassment? It Depends on Who Asks! Framing Effects on Survey Responses; 2007; Galesic, M., Tourangeau, R.
- Mixing modes of data collection in surveys: A methodological review; 2007; Roberts, C.
- Differences between respondents and nonrespondents in an Internet survey recruited from face-to-face...; 2007; Bandilla, W., Blohm, M., Kaczmirek, L. & Neubarth, W.
- XSight and the shaping of Marketing Analytics; 2007; Birks, D. F.
- Whither statistical metadata?; 2007; Westlake, A.
- Web survey design; 2007; Ma, Q., McCord, M.
- Web survey and representativeness: Close to three in ten Canadians do not have access to the Internet...; 2007; Bourque, C., Lafrance, S.
- Video mediated communication: Implications for surveys; 2007; Anderson, A. H.
- Utopia - a complete research management system; 2007; Brandwood, T.
- Triple-S: The broader horizon; 2007; Wright, Ge.
- The use of seasonal adjustment software within the Office for National Statistics; 2007; Hussain, F., McLaren, C. H., Stuttard, N.
- The Internet audience. Constitution & measurement; 2007; Bermejo, F.
- The influence of advance letters on response in telephone surveys; 2007; de Leeuw, E. D., Callegaro, M., Hox, J., Korendijk, E., Lensvelt-Mulders, G. J.
- The impact of cookie deletion on the accuracy of site-server and ad-server metrics: An empirical comScore...; 2007; Abraham, Ma., Meierhoefer, C., Lipsman, A.
- The challenge of geocoding large-scale travel surveys; 2007; J.Smith, A. J.